Establishing a mortuary business comes easy because of the unfortunate truth that there is always death. Comprehensive detail of tactic plans for this kind of business is another thing.
There must be mission, vision and feasibility study. Fundamentally, there should be the clear steps to attain the short-term and long-term business goals.
Though it is allowable to obtain a loan from a financial institution, it is more encouraged to get the initial capital from savings. An entrepreneur, whether running the business in funeral homes or otherwise, always has that risk of losing his livelihood. If bankruptcy occurs, there would be no loan to worry about.
Choosing the funeral parlor’s location is pivotal. The rule of thumb is, “the farther the mortuary and the cemetery location from the neighbors, the better”. This is for the rapport with superstitious folks. Lack of empathy for the living may create the wrong impression of lack of ethical boundary for the deceased. Frivolous superstitions, such as growth of flowers in the good person’s grave and holding breaths when passing a cemetery, can actually affect the overall positive outlook of the funeral staff. More importantly, the inappropriate locations of funeral homes can affect the social relations of mortuary entrepreneurs in the community.
These are the reasons that the location of funeral parlor and cemetery can oftentimes be found in isolated places.
Isolated location of mortuary necessitates the function of public advertisements. Advertising is the only means to let the people know about the availability of funeral service. One thing to keep in mind is to provide the straight and prime information offered by the mortuary business.Superfluous advertisements can make the possible clients doubt about the sincerity of the funeral homes to attend to their needs. Advertisements can be done through flyers, billboards, magazines or newspapers. The ultimate advertisement is the customer feedback and word of mouth. This is why it is important to accomplish a high-quality funeral service.
The right team to hire must be the compassionate persons who can attend to the grieving relatives and friends with utmost care. This hiring encompasses the selection of licensed funeral directors, skilled funeral staff persons and creative architects. It is the job of an architect to design the embalming room. Embalming room must accommodate the embalming table, the cabinet for toxic chemicals, the washroom and the embalming machine.
The architect also needs to design the parking garage for the hearses, the chapel and the showcase area where customers can choose the coffins and other funeral merchandise.
The funeral directors must be knowledgeable in processing legal documents needed for funeral records. This mortician must also know how to adjust to the budget allocated by the family without sacrificing the quality of the funeral service.
The funeral staff persons must be aware and tolerant of the different cultural beliefs, religions and ethnicities in order to facilitate the hospitable ambience for the bereavement. They must be skilled in performing important tasks such as organizing clergymen and pallbearers, arranging death certificates and writing obituaries. It is also an advantage if the mortuary staff persons know about website advertising and software for data organization.
Marketing must be consistent in order to serve the purpose of funeral service and to maintain the competitive edge of the mortuary business. A basic marketing strategy is to design the funeral service business to attract clients who are willing to pay for the funeral service. This indicates that the prospect clients must know not only the value but the advantage of memorial service and visitation. The endurance of the funeral business names also depends on the ability of the entrepreneurs to challenge traditions without appearing schmuck about it. After all, losing a good name is worse than losing money.
In summary, though funeral service is a business, it is an undeniable privilege that funeral homes offer the place to share a memorable experience with different people. This is priceless.